About

Listing Village is a Capital Factory accelerator startup that provides a website builder and marketing platform to Realtors.

Task

Listing Village hired us to:

• Help them structure their fundraising efforts
• Design their pitch deck
• Compile a nationwide list of 100,000+ Realtor email addresses
• Build and manage an omnichannel marketing campaign
• Drive leads through conversion funnels
• Make website edits

Process

At the time we were hired to work with Listing Village, they had recently moved to Austin, Texas, from Little Rock, Arkansas. They were new to Capital Factory’s accelerator program. We helped them establish a daily standup call and agile workflow using Trello for project management. We used BuiltWith, Linkedin, Phantombuster, UpLead, and MLS access points to compile large data sets of Realtor email addresses. We sent cold outreach emails using Lemlist and drove traffic into landing page funnels. We also ran Facebook ads and created social content to drive traffic to the company’s domain.

Results

Our lead generation efforts helped Listing Village build relationships with and sell product licenses to a bunch of new customers. Our fundraising services helped Listing Village get dozens of investor meetings and give investors a larger business idea to chew on.